Tag Archives: sports merchandise

Podcast: Play in new window | Download (Duration: 28:00 — 38.5MB)Subscribe: RSSThis is the WFHB Local News for Monday, February 2nd, 2026. In today’s newscast, you will hear Connor Hitchcock, founder of Homefield Apparel, on the tee shirt that rocketed him to a national player in sports merchandise. Hear his amazing rags-to-riches story later in the show in a feature …

Podcast: Play in new window | Download (Duration: 5:39 — 10.2MB)Subscribe: RSSConnor Hitchcock started Homefield Apparel in his Bloomington apartment, selling homemade stickers to stores in Indianapolis. While still in school he started printing T-shirts and caught the eye of Indiana University professor John Talbott, who became an early investor in Homefield. When IU suffered a controversial loss to Duke …