STATION ACTIVITY SURVEY
Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.
In 2013, WFHB continued to produce a bevy of public affairs programs that are the only programs that specifically serve distinct populations in south central Indiana (Brown, Greene, Owen, Monroe, Morgan, Owen Counties). These programs include: Hola Bloomington, Bring It On!, and bloomingOUT. As well, Hora Latina serves the area’s Spanish speaking population with two hours of music celebrating Latino and Hispanic culture each week following Hola Bloomington.
The station also aired public service announcements for social service agencies focusing on marginalized populations and supported the annual National Homelessness Marathon as a contributor sharing stories of those struggling with poverty in Bloomington, Ind.
Finally, in 2013, WFHB launched Books Unbound and My Health Matters. Books Unbound is a radio reader program featuring banned books like The Handmaid’s Tale, which was produced in partnership with One Book One Bloomington’s Banned Books Week. My Health Matters was a weekly 5-minute segment exploring a variety of health topics.
New initiatives planned for 2014 include: the expansion of My Health Matters into a weekly 30-minute, locally-produced health program and the development of a system for call-ins during its weekly public affairs shows as a means of promoting community interaction.
With the exception of My Health Matters, which is on hiatus while work to expand it gets underway, everything that WFHB did to serve underrepresented and under-served populations in 2013 will continue into