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Kimberly McKay and other Bloomington locals have partnered with the Indiana branch of the Center for Inquiry to rent a Billboard near an existing Billboard on highway 37 in Morgan County that currently reads “Avoid Hell – Repent.” WFHB Correspondent Chris Martin spoke with CFI Executive Director Reba Wooden about the groups’ decision to promote their atheist viewpoint on billboards, and the results of a similar campaign in Indianapolis, for this WFHB feature exclusive.